PLDT expands global services in Middle East with Sandbox ME

Overseas Filipinos in the Middle East will now have easier access to mobile and digital services through the partnership of PLDT Global Corporation (PLDT Global) and SandBox Middle East (SandBox ME), the largest Filipino-owned distributor of Philippine-made food and grocery items in the Gulf region. 

Under this partnership, Filipinos in the Middle East will be able to purchase Smart and TNT mobile load, pay bills, and avail of electronic gifts via SandBox ME’s extensive retail and direct-to-consumer network. 

“We are happy to have a like-minded partner that fully understands the Filipino culture, character, and psyche in the Middle East. This is another step towards our goal of bringing services available locally to our Filipino workers abroad as we continue to help empower and uplift our kababayans,” said Albert V. Villa-Real, President and CEO at PLDT Global.

Customers of PLDT’s international arm will benefit from the extensive reach of SandBox ME, including a network of mom-and-pop convenience stores that OFWs frequent for their shopping needs. SandBox ME also directly reaches its consumers through its close partnership with a courier service, as well as its team of direct sellers across the Emirates.  

“The collaboration with PLDT Global extends the leadership of SandBox ME in the region and reinforces its position as the ideal partner for Philippine brands and institutions. It likewise extends our product offering beyond food and grocery items. Customers will be able to ensure that their remittances are spent as intended. This service also allows them to support their families back home in a hassle-free and secure manner,” said Lito S. German, Chief Executive Officer at SandBox ME.

This initiative for overseas Filipinos falls under PLDT’s group-wide commitment to Awesome Customer Experience and Quality of Service, one of the pillars that comprise the company’s sustainability framework. Helping the Philippines attain the UN Sustainable Development Goal #9: Industry, Innovation, and Infrastructure, PLDT Global empowers OFWs and their families with digital solutions to help make their lives better.

 For more information, visit www.pldtglobal.com.