Visionary Photography with HUAWEI P40 Series

April 3, 2020

Huawei Consumer Business Group (BG) introduced the HUAWEI P40 Pro+, HUAWEI P40 Pro and HUAWEI P40, the new HUAWEI P40 Series flagship smartphones. It feature cutting-edge designs with ground-breaking camera innovations. It radically expand mobile photography and video capture possibilities.

The HUAWEI P40 Series continues the series’ heritage of imaging excellence. The large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm. It massively boost light intake for enhanced low-light performance, while a new periscope design realises 10x true optical zoom. The HUAWEI P40 Series is powered by Kirin 990 5G and supports high-speed 5G and Wi-Fi 6 Plus. The advanced hardware is embedded in a beautiful and compact enclosure. Which features the HUAWEI Quad-curve Overflow Display that delivers outstanding fluidity and responsiveness.

Richard Yu, CEO of Huawei Consumer BG, “The HUAWEI P Series has always been about innovative aesthetics and making premium imaging hardware accessible. Representing the very best of industrial design and technology. With an outstanding sensor, camera systems that we co-engineered with Leica, powerful chipset and HUAWEI XD Fusion Engine, the HUAWEI P40 Series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision.”

Unprecedented design

The HUAWEI P40 Pro and HUAWEI P40 Pro+ are furnish with the HUAWEI Quad-curve Overflow Display. Inspired by the art of motion, the display takes on a curved edge on all four sides. It creates a shape that is reminiscent of water on the cusp of overflowing from the rim of a filled cup. The super narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look. Also, it has an enhanced in-screen fingerprint reader offers 30 percent faster biometric authentication.

Available in three glossy glass finishes, Ice White, Deep Sea Blue and Black. Also it has two innovative refractive matte glass finishes, Blush Gold and Silver Frost. The HUAWEI P40 Pro and HUAWEI P40 exude classical elegance from every angle. HUAWEI P40 Pro+ features an exquisite nano-tech ceramic back panel. It is kilned and polished to ensure it stands the test of time with incredible durability and timeless style. This unique design comes in two iconic colours: Ceramic White and Ceramic Black.

Huawei P40 Series give All-day Super Definition photography

Embedded in the HUAWEI P40 Series is the advanced Ultra Vision Leica camera system. It is available in triple-camera, quad-camera and penta-camera configurations. The HUAWEI P40 delivers outstanding photographic results with ultra wide-angle, wide-angle and telephoto lenses. The HUAWEI P40 Pro features an evolution of the Leica Quad Camera. Now with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom. The HUAWEI P40 Pro+ lets consumers see the unprecedented with the SuperZoom Array, which supports 10x true optical zoom and 100x maximum digital zoom.

The HUAWEI Ultra Vision Sensor included in the full HUAWEI P40 Series is Huawei’s largest CMOS sensor to date. It measures 1/1.28 inches diagonally. it supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day. The HUAWEI XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.

Level Up Photography with HUAWEI P 40 Series

HUAWEI P40 Pro brings faraway subjects up close with 5x optical zoom, 10x hybrid zoom and 50x maximum digital zoom. For the first time ever, the 5x Optical Telephoto Camera in the HUAWEI P40 Pro includes a RYYB colour filter array. It helps boosting light intake and improve quality of zoomed shots. HUAWEI P40 Pro+ has a 100x SuperZoom Array with a new periscope design that reflects light five times. It extends the light path by 178 percent to support 10x true optical zoom. The optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple OIS+AIS for vastly improved photo and video stabilisation.

Skin tone and texture are faithfully reproduced by a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm. It boosts colour accuracy by 45 percent. Deep learning algorithms provide real-time portrait optimisations that enhance lighting and detail. HUAWEI P40 Pro and HUAWEI P40 Pro+ have a 32MP AF Camera and IR Depth Camera. It supports autofocus and Bokeh reproduction to deliver the same outstanding portrait effects that are signature to Huawei devices. Also it enhance IR Face Unlock for device unlock even in low light conditions.

HUAWEI P40 Series also introduces HUAWEI Golden Snap. Included in this features are AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection can do away with unwanted subjects and glare from the frame, allowing users to easily enhance their images after the fact.

A powerful pocket-sized video camera with Huawei P40 Series

The 40MP Ultra Wide Cine Camera in HUAWEI P40 Pro and HUAWEI P40 Pro+ has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology is present in this camera to support 16-in-1 pixel binning, producing super pixels that measure 4.48μm to boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion video capture.

HUAWEI P40 Series supports real-time Bokeh effects for videos. Similar to the results of a wide aperture lens, this feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high quality zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available on HUAWEI P40 Pro and HUAWEI P40 Pro+, allows users to zoom in on an audio source and amplify its sound at the same time.

An all-connected 5G powerhouse

The HUAWEI P40 Series is powered by Kirin 990 5G. It can deliver integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency. Display responsiveness and gaming experience are up to the next level. HUAWEI upgraded graphics rendering engine making the most of the 90Hz panel on the HUAWEI P40 Pro and HUAWEI P40 Pro+.

The 160MHz Wi-Fi 6 Plus technology featured in the full line-up offers high-speed connectivity with support for 2,400Mbps peak theoretical transmission speed. The industry-leading 40W Wireless HUAWEI SuperCharge is available on the HUAWEI P40 Pro+ for fast and convenient charging. The chipset is given the thermal headroom to deliver exceptional performance by the advanced cooling systems, including the bespoke 4-in-1 SuperCool system in the HUAWEI P40 Pro+.

The EMUI 10.1 operating system introduces a host of new features that enable a richer, more seamless AI life. HUAWEI MeeTime supports 1080p Full HD video call on Huawei smartphones, tablets and the HUAWEI Vision TV and delivers clear picture quality even in low light or weak signal conditions. Users can also share their phone screen with the other party during the video call and mark-up notes to quickly share thoughts.

Huawei also launched the HUAWEI WATCH GT2e, HUAWEI Sound X and the latest Spring/Summer 2020 HUAWEI X GENTLE MONSTER Eyewear. HUAWEI keeps enriching its product portfolio of all-scenario products that will help consumers to live a better digital life.