SM MALLS IN BALIWAG AND PULILAN BRING BACK THE MAGIC OF CHRISTMAS WITH HOLIDAY CENTERPIECES

Christmas is unstoppable as SM malls in Baliwag and Pulilan treat shoppers, especially kids, to the grand unveiling of their thematic centerpieces—the Sparkling Holiday Dreamland and Country Christmas, the newest holiday destinations in the province.

In SM City Baliwag, shoppers were amazed as the Sparkling Holiday Dreamland centerpiece transported mall patrons’ imaginations to a royal dreamland straight out of a fairytale book. The attraction is surrounded by white and gold carriages, arch towers, gold benches, 3D stars, and moon on clouds that perfectly symbolize the lyrics of this year’s theme—the timeless Christmas carol “We Three Kings.”

“Christmas is for children, it is said, and this year, we are happy to finally celebrate the most wonderful season with kids here at SM,” shares Assistant Vice President for Operations Ana Datu.

The centerpiece also highlights a 30 feet high and 10 feet diameter Christmas tree outlined with majestic LED light installations. The colors of the season are very much alive with hundreds of red, green, and gold Christmas balls and ornaments surrounding the tree.

Meanwhile, SM Center Pulilan debuts a Country Christmas centerpiece resembling ‘holiday on a farm’ experience, featuring a 17-feet tall Christmas tree as the main attraction. Shoppers will feel giddy as this Christmas destination is surrounded by horse displays, fancy grass, wood patterns, fun-filled swings, and lighted lamp posts. It also highlights a 12-by-8-feet barn house perfect for taking picturesque moments. Such elements were inspired by the popular children’s Christmas song Jingle Bells, the theme of this year’s centerpiece. 

SM Center Pulilan’s grand Christmas launch also showcased special performances from Pulilan’s homegrown talent group, the Folk Jumpers, in their cowboy costumes.

In line with the launch of the holiday centerpiece, SM’s annual tradition of the Bears of Joy to keep and collect also begins at SM City Baliwag. For every bear purchased, another will be donated to a community charity. In Baliwag, Bears of Joy will be donated to public school children of Baliwag South Central School on Christmas Day.

The coming days will be merrier as SM City Baliwag and SM Center Pulilan celebrate Christmas in full swing with festivities, Christmas markets, and entertainment the malls have in store all throughout the holiday season. For updates, check out SM City Baliwag and SM Center Pulilan’s official Facebook and Instagram pages.