Ceelin marks 50 years of providing the gift of immunity to generations of Filipino kids

Over the past five decades, parenting styles have evolved from strict discipline to building meaningful connections. Through it all, Ceelin, an ascorbic acid supplement for kids, has remained as moms’ constant companion who endeavor to give their children the best start in life – a life full of health, happiness, and resilience against illnesses.

As Ceelin marks its 50th year, it’s not just about celebrating a milestone; it’s honoring a legacy of providing the gift of immunity to generations of Filipino kids.

Today, keeping kids healthy means more than just protecting them from common childhood illnesses like colds and coughs. It means empowering them to explore, to learn, and to play with confidence. Ceelin has been at the forefront of this mission with its range of products tailored for every age—from the vital first drops to syrups, tasty chewables, and gummies that kids love. Each product is crafted to meet the evolving needs of growing children, ensuring they receive the right balance of nutrients to thrive.

Our immunity promise – noon, ngayon, at bukas

As it continues to advocate for a happy, protected childhood, Ceelin’s promise of immunity is highlighted in its newly launched television commercial (TVC) as part of its 50th year celebration. The video shows a healthy kid exploring the world, with her mother keeping her strong and protected with Ceelin, as her own mother experienced when she was young.

A grand celebration has also been recently held, attended by luminaries of parenting and healthcare, including multi-hyphenate and Ceelin brand ambassador Marian Rivera-Dantes, who shared why Ceelin serves as her trusted partner for immunity for her kids.

“Importante para sa akin ang kalusugan ng mga anak ko, kaya naman kasama ko ang Ceelin sa pagpapalakas ng immunity ni Zia and Sixto para sa kanilang pang araw-araw na adventures at activities bilang mga bata, pati na rin kapag may sakit sila. Mahalaga sa akin na palakasin ang immunity nila may sakit man sila o wala.” Marian says. “Noong bata din kasi ako, mahilig talaga ako maglaro sa labas, yung tipong lalabas ng hapon para makipaglaro o kaya maliligo sa ulan, so siyempre gusto ko din na ma-experience nila ‘yun.”

Hosted by Patty Laurel-Filart, the event showcased a visual spectacle where guests walked through the storied 50-year history of Ceelin. This further put a spotlight on Ceelin’s promise of being kids’ haligi ng proteksyon noon, ngayon at bukas.

Ceelin also pledged a total of Php500,000 worth of products to Caritas Philippines, its long-term community partner, making the celebration more meaningful. This is part of Ceelin’s continued effort in sharing the gift of immunity to Filipino children.