SM Cinema opens first-ever drive-in cinema

SM Cinema adapts to the new normal as people adopt new habits apt for the changing times, businesses are also compelled to innovate and deliver new ways for everyone to experience the activities they have always enjoyed. One of these is recapturing the essence and joy of watching a film inside the halls of a cinema.

 While movie theaters still have yet to open, SM Cinema gives its patrons the perfect opportunity to see upcoming films through its newest out-of-home entertainment experience, the “SM Cinema Drive-in: Movies at Sundown”.

 A throwback to the good old days of drive-in theaters, SM Cinema relives this experience for a new generation to enjoy, bringing them a fresh avenue for a #SafeAndFunMovieWatching crusade from the comfort of their cars.

Opening at SM City Pampanga Amphitheater, SM Cinema’s “Movies at Sundown” allows guests to watch movies on the big screen while observing social distancing rules set by the Inter-Agency Task Force (IATF). Starting today, Friday, July 31, 2020, it will open to the general public featuring the movies’ “Train to Busan 2: Peninsula” and “My Spy.

The “SM Cinema Drive-in: Movies at Sundown” experience

A first in the Philippines, SM Cinema’s drive-in theater takes Filipino viewers to a new horizon of movie-watching.

 Guests will be assigned their own parking spots to be guided by traffic marshalls. Once settled, spectators can see the film of their choice on a 20m x 8m screen raised 3-feet above the ground, and will be asked to tune in to a specific frequency on their car’s FM radio to broadcast the audio straight into their vehicles.

A #SafeAndFunMovieWatching for Filipinos

Optimizing the best view for all guests, two (2) persons can be inside the car and a maximum of four (4) guests will be allowed. Attendees must also be between the ages 21 and 59, pursuant to the safety guidelines set by the IATF. For added safety, viewers will also be asked to stay inside their vehicles with their masks on and practice social distancing all throughout the duration of the movie.

 Tickets for SM Cinema’s “Movies at Sundown” must be purchased online in advance at www.smtickets.com to ensure an uninterrupted viewing experience. No tickets will be sold at the venue, and viewers are advised to arrive at least 30 minutes before their scheduled screening.

“At SM Cinema, we have always explored new dimensions in film screenings to give our viewers the best movie-watching experience they deserve. Now that new norms have come to us, we do our best to meet our audience where they’re at, all while presenting a safe and innovative movie entertainment setup that’s a first in the country,” said Ruby Ann Reyes, SM Cinema’s Vice President for Marketing.

 As a household name in film screening, SM Cinema brings back to its audience the joy of seeing movies on screen as they introduce a new way for people to catch their blockbuster favorites. Now available at SM City Pampanga—and soon in five other branches nationwide— catch the next big titles at the “SM Cinema Drive-in: Movies at Sundown” starting today, Friday, July 31, 2020 at SM City Pampanga. Purchase your tickets online via www.smtickets.com.