Airbnb encourages Pinoys to #TravelAsJuan, as travel searches surge for beachside and nature destinations near Metro Manila
Airbnb today launched its new #TravelAsJuan campaign that aims to energize the Philippines’s tourism recovery throughout the remainer of 2021 and beyond. As part of the campaign, the company is encouraging Filipinos to rediscover their country with their loved ones, while celebrating unique stays and hidden gems across the nation. The #TravelAsJuan campaign also aligns with the Department of Tourism’s 2022 plan to rebuild a sustainable, resilient, and inclusive domestic tourism industry
Responding to the Department of Tourism’s call for Filipinos to become “Ambassadors of Fun”, Airbnb’s #TravelAsJuan will work closely with its community of #AirbnbJuanderers including Filipino Hosts and local content creators. They will shine a light on the country’s off-the-beaten-path destinations, from lesser-known beaches to mountainous getaways and farms, as well as tips for safer travel. The campaign will kickstart by highlighting destinations where intra- and inter-state travel are currently allowed, and expand to cover more destinations as more cities and provinces reopen.
Airbnb is already seeing surging interest in domestic stays as Filipinos look forward to traveling with the platform once more, following the recent easing of travel restrictions. In September, searches for Airbnb Stays in Zambales spiked by over 100% month-over-month* after the government announced travel rules allowing Metro Manila residents to travel to areas under more relaxed quarantine rules. In the same period, searches for Airbnb Stays in Batangas and Tagaytay also almost doubled month-over-month*.
Beachside and nature destinations, especially locations within driving distance of Metro Manila, remain popular among Filipinos. Zambales and Batangas, both popular for their beaches and coves, along with nature-based destinations Tagaytay, Pampanga, and Baguio, are currently the top five trending destinations among Filipino guests on Airbnb. This follows key findings from a YouGov survey conducted earlier in the year, which found that Filipinos want to travel to nature retreats and places within driving distance once they can get back on the road.
The easing of travel restrictions has spurred Filipinos to quickly plan for upcoming trips with their family and loved ones. While Filipino guests on Airbnb are largely searching for Stays with a duration of 1-6 nights, there is a growing trend towards longer domestic getaways of one week and longer, to make up for the past year spent at home. Larger family-friendly Stays are also increasing in popularity, as Filipino guest searches for villas and bed-and-breakfasts spiked by more than 50% month-over-month*.