BDO, SM elevate overseas Filipino families’ shopping experience with ‘Kabayan Tuesday’

For countless overseas Filipino families, SM is more than just a mall—it’s a hub for shopping, bonding, and essential errands. Recognizing this, BDO Unibank has teamed up with SM to enhance these experiences through the innovative ‘Kabayan Tuesday” initiative.

“For the last 20 years, BDO and SM have been collaborating to teach overseas Filipinos and their families about saving and financial management through lively financial literacy seminars, complete with celebrities, games, and freebies at various SM malls,” said Genie T. Gloria, BDO Senior Vice President and Head of Remittance. 

Gloria said that starting in 2024, BDO and SM aim to make essential shopping even more rewarding by leveraging their Kabayan Savings. With Kabayan Tuesday, trips to SM can now be not just fulfilling but also economical.

Kabayan Tuesday: Exclusive savings and perks

Available every first Tuesday of the month, Kabayan Tuesday is BDO’s special way of thanking overseas Filipino families for their loyalty. By presenting their Kabayan Savings ATM card, passbook, or BDO remittance payment slip at any SM branch nationwide, customers can enjoy up to a 10% discount at popular SM stores including The SM Store, SM Appliance, Watsons, Miniso, Toy Kingdom, Surplus, Baby Company, Sports Central, ACE Hardware, SM Cinema, SM Game Park, SM Bowling, and SM Skating.

This exciting promo, which began on January 2, was officially celebrated on June 4 at the newly opened SM City Caloocan with a vibrant Kabayan Tuesday Mall Show featuring BDO Remit brand ambassador Piolo Pascual.

SM City Caloocan opened its doors to the public on May 17, offering a fresh destination for families. “With the opening of SM Caloocan, we saw an opportunity to hold our Kabayan Tuesday event here, knowing it’s a favored spot for overseas Filipinos and their families,” said Gloria.

The collaboration with SM has significantly boosted the number of Kabayan Savings account holders, and there’s more to come. “We are continually adding more partners to provide discounts,” Gloria added.

More than just shopping discounts

Jonjon San Agustin, Senior Vice President for Marketing of SM Supermalls, emphasized the broader benefits. “Kabayan Tuesday is just one of the many rewarding experiences at SM. Customers can also take advantage of other promotions and additional discounts across departments.”

Even those without a Kabayan Savings account can enjoy Kabayan Tuesday discounts through Cash Pick-up of remittances at BDO Remit counters inside SM Stores, SM Supermarket, and Save More. “Claim your remittance, present the slip at the cashier, and enjoy the discounts,” explained Gloria.

Building a secure financial future

Gloria also highlighted the long-term benefits of having a Kabayan Savings account. “Regular use of a Kabayan account for remittances builds a solid banking record, which is beneficial for future loan or credit card applications. A good relationship with a formal financial institution like BDO is invaluable.”

Bank savings are also safer, being regulated by the Bangko Sentral and insured by the Philippine Deposit Insurance Corp. “Saving in banks means overseas Filipinos’ hard-earned money is more secure,” Gloria stressed. “That’s why they trust banks more.”

With Kabayan Tuesday, BDO and SM are not just offering discounts—they’re providing overseas Filipino families with more value, security, and a reason to celebrate each month.