BEARD PAPA BRINGS ITS WORLD-FAMOUS JAPANESE CREAM PUFFS TO SM CITY GRAND CENTRAL

Dessert lovers in the North Metro have a new reason to visit SM City Grand Central as Beard Papa officially opens its newest branch, becoming the mall’s 16th branch and the latest addition to its growing dining lineup.

Known around the world for its freshly baked cream puffs, Beard Papa brings its signature Japanese pastries closer to shoppers in Caloocan and neighboring cities, offering a sweet stop for families, students, and food enthusiasts looking for a premium dessert experience.

The story of Beard Papa began in 1999 in Osaka, Japan, where baker Yuji Hirota welcomed customers into his small neighborhood bakery. His warm personality and distinctive white beard earned him the nickname “Beard Papa” from loyal patrons. Inspired by the joy of sharing freshly made pastries, he created the cream puff that would eventually become the brand’s global signature.

Every Beard Papa cream puff is crafted using a double-layered shell with delicate choux pastry inside and a crisp pie crust outside. Each pastry is filled only after it is ordered, ensuring a light, crunchy shell paired with smooth vanilla bean custard blended with whipped cream. This commitment to freshness has become one of the brand’s defining qualities.

From its humble beginnings in Osaka, Beard Papa has expanded to more than 500 stores across 15 countries and territories, introducing its Japanese tradition of freshly made pastries to millions of customers around the world.

Now, shoppers at SM City Grand Central can experience the same freshly prepared cream puffs that have made Beard Papa an international favorite. Whether enjoyed as an afternoon snack, an after-shopping treat, or a dessert to share with family and friends, every cream puff is made to deliver the brand’s signature balance of crisp pastry and creamy filling.

The arrival of Beard Papa further strengthens SM City Grand Central’s dining selection, giving North Metro shoppers another globally recognized food destination to discover. As the mall continues to expand its mix of local favorites and international brands, visitors can look forward to even more exciting culinary experiences in one convenient location.

Visit Beard Papa at SM City Grand Central, and discover why its freshly baked cream puffs continue to bring smiles and a taste of Japanese oishii, or deliciousness, to customers around the world.