Experts: Understanding Branding and Leveraging Social Media are Two Key Essentials for MSMEs to Thrive in E-Commerce

As consumer behavior shifts, brands and retailers turn to online platforms to support and promote their businesses. Because of the transition, many new online sellers need the proper guidance and e-commerce knowledge to maximize the industry’s potential. Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, successfully concluded its second Shopee University Summit, with the support of vivo, PULUZ, CameraHaus, Human Nature Manila Branch, WM Shop, and Design Center of the Philippines. During the event, participants learned about developing the correct business branding, product photography skills, and leveraging Shopee tools and social media platforms to promote their businesses.  

Martin Yu, Director at Shopee Philippines, said, “Shopee is proud of its successful second Shopee University Summit that aims to equip entrepreneurs with the right tools and knowledge to thrive in the e-commerce industry. As the digital landscape continues to evolve, Shopee ensures that sellers and entrepreneurs alike are ready to face the challenges and overcome them with confidence.”

A majority of brands and micro, small, and medium enterprises adapt to the current retail landscape challenges. Shopee and brands like Human Nature and PULUZ shared the best e-commerce marketing practices to support small businesses to recover and thrive in the competitive digital space.

Jillian Co, Branch Operator at Human Nature Manila Branch, said, “With Shopee, we overcame challenges to remain open for business. Being on Shopee also opened many growth opportunities and enabled us to continue to thrive. Its user-friendly platform and available marketing tools were convenient for the business to promote and sell our products. As the e-commerce industry rapidly expands and attracts many consumers, its impact will have a long-lasting mark and will change the industry.”

Carmella Peña, Brand Manager at PULUZ Philippines, said, “With our partnership with Shopee, we grew the business through their support and different tools in the Marketing Center such as Shopee Feed and Shopee Live. We can promote our products to attract more buyers. Shopee helped us reach a wider audience to share about our brand; we achieved almost 30,000 views on livestream in a month, something we couldn’t have achieved before on our own. We will continue to maximize the positive changes in the e-commerce landscape as we step up our business.”

Robenson T. Ong Lo, Vice President at CameraHaus, said, “Shopee helped us fulfill our goal to ‘be a friend to all Filipino photographers’ by bridging us to photographers in different parts of the country. With Shopee, we ensure photographers buy legitimate and brand new cameras with a warranty included. It also gave us access to widen our market range and reach people through the power of online convenience. Truly we are grateful for this digital platform.”

Missed the second Shopee University Summit? Watch the full video on Shopee’s official Youtube page: https://youtu.be/NYXH0BWUoOM. To learn about the onboarding process or if you’ve decided to start your e-commerce journey with Shopee, sign-up at . 

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