It’s Love at First Shack

All’s in bloom this summer as modern roadside burger stand Shake Shack brings its 100% all-natural Angus beef burgers, shakes and fries to hungry fans in Quezon City when it opens in SM North Edsa (SMNE) on May 19 at 10am. 

Shack in the City of Stars

Join in the Shack’s summer spectacle as early as 8am and be entertained by buskers and dancers plus whimsical performances from various circus acts.

Be an early bird when Shake Shack SMNE opens on May 19 and swoop on some swell Shack stuff. The very first guest will get one year’s worth of Concretes (one free Concrete every month!) and Shack swags exclusively available in Shack SM North. The first 100 guests to purchase for dine in or takeaway will score any of the Shack-clusive merch:

  • Shack stickers, tee and drawstring bag for a minimum single receipt of P1,000
  • Shack stickers, tee, tote and tumbler for a minimum single receipt of P2,000 

Designed by Young Guns 19 awardee Raxenne Maniquiz, these limited-edition swags (including a handy pouch) will also be available for purchase at the Shack SM North during the opening. 

Shack in Bloom

Shake Shack brings in the beauty of the outdoors with its in-Shack artwork created by the brilliant local graphic designer and illustrator Raxenne Maniquiz. The artist behind Shack SM North’s vibrant hoarding, Raxenne paints a statement mural piece on the Shack’s facade punctuated by the playful Shack icons, setting a fun background for selfies. Inside the Shack, she visually translates her Philippine flora and fauna piece into 73 polygon diagrams spanning the outlet’s long dining space, providing pops of color in the interiors natural finish.  

Stand and Star in Something Good

Find more stars in the making with a sweet line up of desserts available in Shack SM North. The Berry Bituin concrete, a playful take on Quezon City’s City of Stars moniker and the tagalog word for star (bituin), winningly combines sweet and tart featuring vanilla frozen custard blended with strawberry sauce and Auro chocolate chunks, topped with freeze-dried strawberries. Shine with delight with the popular Apple Pie Oh My concrete – vanilla frozen custard blended with Tilde Bakery and Kitchen’s French Apple Pie.

As part of its mission to Stand For Something Good®, Shake Shack is committed to supporting its local communities and sourcing real, premium ingredients. A treat for a cause, 5% of sales from any Pie Oh My concrete support CENTEX, Ayala Foundation’s holistic education program that promotes student parent & teacher development from underserved Filipino communities. What’s sweeter? The concrete’s frozen custard is made with real sugar, no corn syrup and milk from dairy farmers who pledge never to use artificial growth hormones. 

Specialty Food Retailers, Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines. SFRI is a member of the SSI Group. 


Shake Shack serves elevated versions of American classics using only the best ingredients. It’s known for its delicious made-to-order beef burgers, crispy chicken, hand-spun milkshakes, house-made lemonades, beer, wine, and more. With its high-quality food at a great value, warm hospitality, and a commitment to crafting uplifting experiences, Shake Shack quickly became a cult-brand with widespread appeal. Shake Shack’s purpose is to Stand for Something Good®, from its premium ingredients and employee development, to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 350 locations in 32 U.S. States and the District of Columbia, including more than 100 international locations across London, Hong Kong, Istanbul, Dubai, Philippines, Singapore, Mexico, Tokyo, Seoul and more.  

Learn more: | IG: @shakeshackph | t: @shakeshack_ph |