Lazada Philippines Launches Exclusive Voting Platform for the 69th Miss Universe Competition

Leading eCommerce platform, Lazada, strikes an exclusive partnership with the Miss Universe Organization to be the official voting platform in the Philippines for the highly-anticipated 69th Miss Universe competition. Fans nationwide will also be able to exclusively tune-in to the preliminary competition through Lazada. 

Starting April 8 until May 15, beauty pageant viewers nationwide will have the exciting opportunity to vote for their favorite delegate into the top 21 through the Fan Vote function, available exclusively on Lazada. The delegate who receives the most votes through the Fan Vote system on Lazada and Miss Universe’s Voting page, Choicely, will automatically earn a spot in the pageant’s Top 21, bringing her one step closer to the most coveted crown!

“This partnership could not have come at a better time and reinforces our commitment to our customers to keep delivering on innovations that allow for richer digital experiences. Now more than ever, we could all use more social and shared experiences, so we are very excited to not only be part of one of the most sought-after events, but to be able to provide Filipinos a way to vote for our very own representative and Lazada PH ambassador Rabiya Mateo,” shares Neil Trinidad, Chief Marketing Officer of Lazada Philippines. 

  Fans are entitled to one (1) Free Vote and can show their support by voting for their favorite delegate(s) multiple times a day during the designated period. Instructions to access the voting page are as follows: 

  1. In the Lazada Home Page, click on ‘Feed’ located at the bottom bar
  2. In the ‘Feed’ page, click on the ‘Miss Universe’ tab at the top bar
  3. Click the ‘Go to vote’ button and claim the one (1) Free Vote
  4. Click on ‘Vote’ below the delegate and wait for a voting confirmation pop-up

Fans can choose to purchase more votes via the Voting Packages offered in the voting page:

  1. In the ‘Miss Universe’ main page, click the ‘Get more votes’ button.  Users then click ‘Buy Votes’ and are able to select among the Voting Packages offered
  2. If the user has already used his/her one (1) Free Vote, he/she can click the ‘Get more votes’ button shown whenever a user clicks on any delegate on the page


PHP 48 3*
PHP 243 20*
PHP 486 45*
PHP 973 95*
PHP 2434 240*
PHP 4869 500*

Consumers can cast multiple votes a day through the unlimited purchase of voting packages and can begin voting through the 69th MISS UNIVERSE Competition voting page on the Lazada App/site: