MORNING BEATS & BREWS SETS THE TONE FOR VALENTINE’S DAY AT SM

Valentine’s Day celebrations are often reserved for candlelit dinners and after-work dates. This year, SM is inviting mallgoers to start the day on a more vibrant note.

At SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela, Morning Beats and Brews returns with a Valentine’s Day edition that reimagines the occasion as a morning celebration powered by coffee, music, and connection.

Held earlier in the day, the experience features curated DJ sets woven into café-lined spaces, creating an upbeat soundtrack for mallgoers. The event invites couples, friends, and solo visitors to connect over coffee and music before their daily routines take over.

Built on the success of the January run, Morning Beats and Brews reflects a shift in how people are choosing to celebrate love, with a focus on shared experiences that feel spontaneous, social, and easy to enjoy. By bringing music and coffee together in the morning, SM highlights how Valentine’s Day does not need to follow a single formula. It can begin with a great playlist, a well-brewed cup of coffee, and moments that set a positive tone for the rest of the day. 

Morning Beats and Brews also reinforces SM’s positioning as the Home of Everyday Celebrations, where daily moments are transformed into shared occasions. With this, SM encourages shoppers to celebrate love early, proving that meaningful connections can start with simple rituals and an energized morning atmosphere.