PANAta Awards 2021 Recognizes Country’s Most Effective and Creative Brand Campaigns

PANAta Awards 2021 Recognizes Country’s Most Effective and Creative Brand Campaigns

The most creative and effective brand campaigns in the country took center stage at this year’s PANAta Awards. The 2021 awards night, held virtually on December 8, reflected this year’s theme of Hilaraya to encourage brand builders and the entire industry to move forward together with courage toward new realities.

McDonald’s McClassroom campaign bagged the much-coveted Grand PANAta award

McDonald’s Philippines’ campaign titled McClassroom was a runaway winner, bringing home gold citations for Brand Bravery, Brand Excellence CSR, Excellence in Brand Positioning, Marketing Innovation, Gawad Pandayon Authenticity and the much-coveted Grand PANAta award.

The campaign portrayed the transformation of McDonald’s party areas into a work-friendly McClassroom from October 9 to 23, 2020 for teachers to use for free as they shifted to distance learning. Done in a matter-of-fact approach with a true-to-life portrayal of the challenges that the educators faced made the campaign natural and poignant, truly deserving of a Grand PANAta Award.

The prestigious one-and-a-half-hour show was streamed over PANA’s Facebook page, YouTube channel and media partners’ social pages. Hosted by GMA broadcaster Pia Arcangel with special performances from Viva Talents, GMA Network and Wilbros Entertainment, the show lauded the hard work of brand builders in this time of crisis as well as collaboration with the advertising and media agencies.

The other winners at the PANAta Awards 2021 are as follows:

COMPANY AGENCY CAMPAIGN TITLE CITATION
Brand Bravery
Golden Arches Development Corp. Leo Burnett Manila McClassroom GOLD
Unilever Philippines, Inc. Green Park Content Challenging Traditional Beauty Standards Through Inclusivity To Celebrate Everyone’s Own Beautiful (BeautyHub.PH) BRONZE
Excellence in Brand CSR
Golden Arches Development Corp. Leo Burnett Manila McClassroom GOLD
Nestle Philippines Ogilvy & Mather Philippines, Inc. Total MILO Home Court SILVER
Mega Global Corporation Mega National Sardines Day BRONZE
Excellence in Brand Positioning
Golden Arches Development Corp. Leo Burnett Manila McClassroom GOLD
Nestle Philippines Dentsu Jayme Syfu Inc. Bangon. Sulong. (Nescafe) SILVER
Nestle Philippines Ogilvy & Mather Philippines, Inc. Total MILO Home Court BRONZE
Excellence in Customer Empowerment
The HongKong & Shanghai Banking Corporation Wunderman Thompson HSBC’s Tim Hortons Coffee and Donation Drive GOLD
Golden Arches Development Corp. Leo Burnett Manila McClassroom SILVER
Unilever Philippines, Inc. Ogilvy & Mather Philippines, Inc. #ReflectYourBeauty (Dove) BRONZE
Excellence in Marketing Innovation
Golden Arches Development Corp. Leo Burnett Manila McClassroom GOLD
Teleperformance SVEN TPin3: The Recruitment Time Portal SILVER
Procter & Gamble Philippines Downy Bye Bye Bahayrus BRONZE
Gawad Pandayon – Authenticity
Golden Arches Development Corp. Leo Burnett Manila McClassroom GOLD
Nestle Philippines Ogilvy & Mather Philippines, Inc. MILO Champion Habit SILVER
Ayala Land Inc. 2020 Festival of Lights: Lights and Sound Show Virtual Edition BRONZE
Gawad Pandayon – Courage
Golden Arches Development Corp. Leo Burnett Manila McClassroom SILVER
Golden Arches Development Corp. Leo Burnett Manila McDeliverBack Breakfast for Heroes BRONZE
Gawad Pandayon – Creative Effectiveness
Unilever Philippines, Inc. Ogilvy & Mather Philippines, Inc. Makasama Ngayong Pasko – Together this Christmas (Lady’s Choice) GOLD
Golden Arches Development Corp. Leo Burnett Manila McClassroom SILVER
Procter & Gamble Philippines Downy x BTS BRONZE
Media Category – Digital
Unilever Philippines, Inc. Green Park Content Using the Power of Real-Time Search Data to Innovatively Help Filipinas Navigate the New Normal SILVER
Johnson & Johnson Phils. Wunderman Thompson J&J Project BibigKasin Challenge (Listerine) BRONZE
People’s Choice – Excellence in Brand CSR
SM Development Corporation Building a Community of Good Guys Through Volunteerism at SMDC GOLD
Mega Global Corporation Mega National Sardines Day SILVER
Megaworld Foundation, Inc. Megaworld Takes a Stand for the United Nations Sustainable Development Goals BRONZE
People’s Choice – Excellence in Brand Positioning
Procter & Gamble Philippines Downy Bye Bye Bahayrus for Excellence in Brand Positioning GOLD
Nestle Philippines Dentsu Jayme Syfu Inc. Bangon. Sulong. SILVER
BDO Network Bank Vitalstrats Creative Solutions, Co. Ang Inyong BDO sa Bayan BRONZE
People’s Choice – Excellence in Customer Empowerment
University of Santo Tomas Cargasus: The Flying Carabao Campaign GOLD
Unilever Philippines, Inc. Green Park Content Challenging Traditional Beauty Standards Through Inclusivity and Empowerment To Celebrate Everyone’s Own Beautiful SILVER
Pilipinas Shell Petroleum Team OnGround Inc. The 53rd Shell National Students Art Competition BRONZE
People’s Choice – Gawad Pandayon – Courage
SM Supermalls Bolstering COVID-19 Vaccine Confidence and Trust with SM Supermalls Vaccination Program GOLD
Golden Arches Development Corp. Leo Burnett Manila McDeliverBack Breakfast for Heroes SILVER
Golden Arches Development Corp. Leo Burnett Manila McClassroom BRONZE
SPECIAL AWARDS
Golden Arches Development Corp. Leo Burnett Manila McClassroom Grand PANAta Award
Nestle Philippines Ogilvy & Mather Philippines, Inc. Total MILO Home Court WFA Best in Brand Positioning Award
Sun Life Philippines Vitalstrats Creative Solutions, Co. Real World, Real Talk Series: Your Guide to Adulting PANAta together with Meta, Connecting for Good Award
Mariel Chavez Procter & Gamble Philippines Downy Bye Bye Bahayrus and Downy x BTS Brand Builder of the Year

Procter & Gamble Philippines’ Mariel Chavez receives the PANAta Award’s Brand Builder of the Year

“On behalf of PANA, we congratulate all the winners of the PANAta Awards 2021. Kudos to all brand builders who submitted amazing campaigns, making this year’s awards challenging for our jurors,” shares Marvin Tiu-Lim, PANA president and PANAta Awards 2021 chairman.

To watch the PANAta Awards 2021, visit PANA’s Facebook page or PANA Official’s YouTube Channel and relive the exciting moments of this year’s awards night.

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