Pepsi Philippines enters E-Commerce business to strengthen customer reach As quarantine restrictions remain in effect in various parts of the country, Pepsi-Cola Products Philippines, Inc. (PCPPI)—the exclusive manufacturer of PepsiCo beverages in the country—is entering the E-Commerce business by allowing online orders for in-home deliveries starting October 5, aiming to strengthen connections with its target consumers.
“With mobility restrictions brought about by varying phases of lockdown, we have decided to adopt e-commerce to our overall operations to heed the call of our customers who wish to have more access to our product while they are at home,” said PCPPI President and CEO, Frederick Ong.
“By going online, we are also able to counter disruptions caused by limited foot traffic to physical stores. We make Pepsi products available at your fingertips in the comforts and safety of your homes,” Ong added. PCPPI is piloting its E-Commerce website, pepsiproducts.ph, in selected areas including Paranaque, Las Pinas, Muntinlupa for Metro Manila and in San Pedro and Binan, Laguna, and Carmona, Cavite.
The website features options for retail purchase and is also seen to be an additional platform to reach out to potential dealers or partners. “Pepsiproducts.ph is another way to make our products more accessible to entrepreneurs who want to venture into the distribution business. We are positive that this new revenue stream can boost PCPPI’s sales outlook in the months ahead,” according to Ong.
To ensure seamless transactions, the company hired separate administrative and delivery personnel whose work will only be focused on processing E-Commerce orders. PCPPI is targeting to expand its service area covering different parts of the country in the coming weeks. “We see this digital program as part of our efforts to promote safe and sustainable business practices in the hopes of growing with our people, customers, and partner communities,” Ong continued.