Real meets virtual for Araneta City’s 2nd rebranding anniversary

It has been two years since the historic Araneta Center in Quezon City was rebranded as ARANETA CITY, The City of Firsts. Just like any significant milestone, a major event like this deserves a great celebration – and everyone is invited to join! 

For its rebranding anniversary, the City of Firsts has prepared a lineup of fun activities that merge physical and digital offers to make everyone’s Araneta City experience more interactive and special.

Starting September 24, your City of Firsts strolling will be redefined with ARaneta City in Motion. Get to see big wall murals in select Araneta City spots come to life through augmented reality! Just check out any of these murals, scan the mural’s QR code with your smartphone to open the AR scanner, point your phone camera at the mural, and enjoy the magic that will happen.

Pass by the huge Teal Wall along General Malvar Avenue (beside Gateway Mall) and add a touch of Araneta City color to your life. Teal – one of the official Araneta City colors – invokes a sense of calmness, rejuvenation, and excitement. Make this giant colored wall a great backdrop to capture your cool outdoor OOTD in the City, or as a spot to snap a solo or group photo for your next Facebook or Instagram post. 

Strike a pose by the giant Teal Wall and get rewarded for it! Join the Teal Wall on Instagram by uploading your best photos on IG, tag @AranetaCity on the photo, and use the hashtags #TealWallinAranetaCity and #CityofFirsts from September 27 to October 11 for a chance to win ₱5,000. Three entries will be chosen to win, so make sure to get snapping!

With shopping now done mostly online, netizens may participate in the special Ask Ara Live Selling to be hosted by Binibining Araneta City Francesca Taruc on September 24. Taruc will be opening the Christmas retail season by featuring select cool items available online in the City. Viewers who will buy items from the live selling will be in for a treat, as they will enjoy FREE DELIVERY courtesy of Araneta City’s Ask Ara service!

For those who miss the pre-pandemic Araneta City onground happenings like mall shows, coliseum events, and seasonal activities, check out the City of Firsts’ Nostalgic Posts on various social media platforms starting September 24. Take a trip down memory lane and relive the excitement of Araneta City’s past entertainment offerings.  

“The past two years have been eventful for us,” according to Marjorie Go, Araneta City AVP for Marketing. “We continue to elevate everyone’s Araneta City experience by creating more memories worth sharing. We glance back at our glorious past to keep us grounded on our goals, and we look forward to a future of more excitement and thrills for people of all ages and for all walks of life.”

With health and safety remaining a top priority in Araneta City, visitors can expect a safe and worry-free City of Firsts experience. Ali Mall, Farmers Plaza, and Gateway Mall have all been awarded the Safety Seal by the Quezon City LGU – proof that these establishments are compliant with the government’s safety protocols.

Araneta City also keeps on innovating its offerings to adapt to the ‘new normal’ brought by the current times. Features like Drive & Go curbside pickup, Ask Ara virtual shopping and delivery service, al fresco dining spots, and other convenient services are implemented to continue providing more firsts and remarkable memories in the City of Firsts.