Register Now and Be the Next L’Oréal Brandstorm 2021 National Winner

The ultimate innovation competition is back as this year welcomes the 29th edition of L’Oréal Brandstorm. Team up, sign up and register until March 20, 2021! L’Oréal is calling on inventive Filipino students to team-up and decode this year’s mission: Invent the Beauty Shopping Experience through Entertainment as they boost their skills throughout the learning journey and discover the L’Oréal culture along with exciting career opportunities. 

L’Oréal Brandstorm was really my biggest achievement out of all the case competitions I joined in College because it exposed me to different technology and innovations at a global scale, all while I was in the city of lights! This program really helped me jumpstart my career in L’Oréal Philippines as I am currently a junior product manager for two years and running,” shared Annika Bautista, part of the Philippines’ 2019 Brandstorm Team. 

Guia Peralta, Management Trainee of L’Oréal Philippines adds, “Joining Brandstorm back in college was really a once in a lifetime experience for me, and all the hard work and effort was worth it. My greatest achievement after winning L’Oréal Brandstorm 2019 was when I started working in L’Oréal and was assigned a major project by my mentors to execute mega-campaigns in eCommerce platforms. This turned out to be a huge success for the company, and I’m genuinely excited to be part of the success of our future campaigns.”

When asked about the advice they wanted to impart aspiring students longing to embark on this once in a lifetime journey, Bautista and Peralta share that it’s all about working smart and hard, plus making sure that you choose the right teammates that will complement each one’s strengths and personalities. 

Bautista adds, “Always think from a consumers perspective and how the solution can work for them. Find compelling solutions and layout a clear plan. For us, it was about addressing concerns of someone struggling with eczema. There’s a lot of inspiration out there, and it’s just about synergizing them and making them work to your advantage, and in response to the problem at hand.” 

The winning team will get to develop their project through an immersive intrapreneurial mission and all-expense paid internship at the L’Oréal head office in Paris. 

Brandstorm 2020 in figures: 

  • 47,800 registered participants, including 12,700 engineers 
  • 65 countries represented 
  • 99.5% of participants declared they would recommend participating in Brandstorm 

Over the past years, Brandstorm has morphed from a marketing competition into a disruptive tech challenge, mirroring L’Oréal’s own ambition to become a “BeautyTech Company.” 

What makes this 2021 edition of Brandstorm unique? 

  • It will be immersive and digitally-driven 
  • L’Oréal’s digital experts will mentor the students, offering them the benefit of years of experience in the world of retail and e-commerce, challenging their ideas, and making this an enriching and memorable experience. 
  • For the first time, students have a choice of three subtopics to work on:
    #1 invent new products or services
    #2 invent new business models
    #3 invent new experiences inspired by the entertainment trend 
  • The finalists will have the opportunity to pitch their projects to a jury composed of L’Oréal Executive Committee members such as Barbara Lavernos, Executive Vice-President Chief Technology and Operations Officer, Lubomira Rochet, Chief Digital Officer and Jean-Claude Le Grand, Executive Vice-President, Human Relations
  • The winning team will receive the L’Oréal Intrapreneurship Award and will have the opportunity to develop their project during an immersive mission in Paris at the L’Oréal headquarters and at Station F, the world’s largest startup campus. Hands-on guidance will be provided by L’Oréal’s digital experts and several external stakeholders from the company’s global tech ecosystem, including the ModiFace team, global leader in AR and AI for the beauty industry. 

Spread L’Oréal’s values and commitments 

Brandstorm embraces L’Oréal’s values of Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, the Quest for Excellence and Responsibility. L’Oréal will continue to be at the helm of fostering workplaces where people, no matter the ethnicity, social background, religion, gender, age or disability – visible or invisible – will feel welcome and valued. With an atmosphere where everyone can thrive and grow means our business will thrive and grow. We look forward to continue building stronger connections by encouraging students to use their creativity, explore their entrepreneurial skills and express their individuality through collaboration and team work.

Discover Lubomira Rochet’s invitation to join Brandstorm: 

Supriya Singh, L’Oréal Philippines Country Managing Director, says: “At L’Oréal, we are committed to continuously improving our products and technology through innovation. As the world around us continues to change and evolve, we believe the best and brightest ideas can stem from the wisdom, creativity and skills of the youth of today. L’Oréal is dedicated to supporting students by developing their talent and potential, as they get a kick-start on their careers through Brandstorm. I am personally thrilled to bear witness to the Filipino youth’s refreshing ideas and their take on how to Invent the “Beauty Shopping Experience through Entertainment.”

About Brandstorm 

Created 29 years ago, L’Oréal’s Brandstorm has grown to become the world’s biggest innovation competition for students, with participants from 65 countries. The competition is open to students from every country and every discipline. It attracts over 48,000 participants every year, in groups of three undergraduate students from the same or different schools/universities. The students have a few months to create a concept and to work on its feasibility. 

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