SM and Jobstreet Champion Filipino MSMEs at 2025 MSME Summit

Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed  entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music  Hall. The event showcased the shared commitment of Jobstreet and SM Supermallsto empower Filipino micro,  small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries.

Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal:  supporting MSMEs as a driving force of the Philippine economy.

“SM aims to be a partner in every MSME’s success story.” Joaquin L. San Agustin, Executive Vice President for Marketing of SM  Supermalls, reinforces SM’s commitment to supporting Filipino  entrepreneurs as he delivers the inspirational message and accepts  a Plaque of Appreciation from Ms. Dannah Majarocon, Managing  Director of Jobstreet by SEEK, during the MSME Summit held at the  Music Hall, SM Mall of Asia, on November 25, 2025. Pasay City, November 12, 2025 — Jobstreet by SEEK Philippines, in partnership with SM  Supermalls, welcomed entrepreneurs,  industry leaders, and key stakeholders to the  MSME Summit 2025 at the SM Mall of Asia  Music Hall.

The event showcased the shared  commitment of Jobstreet and SM  Supermalls to empower Filipino micro,  small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal:  supporting MSMEs as a driving force of the Philippine economy.

“SM is not just a venue—it’s a partner in every MSME’s success story,” said Joaquin L. San Agustin, Executive  Vice President for Marketing, SM Supermalls. “When MSMEs grow, the nation grows. Every small business that  thrives represents a dream realized, a livelihood sustained, and a community strengthened.” SM’s own growth  story mirrors that of its MSME partners. From a small shoe store in Carriedo to 88 malls nationwide, SM  understands the value of small beginnings. “Almost 70% of our tenants are MSMEs—their success is the  foundation of SM’s continued growth,” San Agustin added. Through the SM for MSMEs program, the company  provides high-foot-traffic spaces, market access, and visibility to help entrepreneurs scale sustainably.

Ms. Arlynne Roa-Awayan of Asia Pacific College accepts her Plaque of Appreciation from Mr. Henry Jose “Joey” Yusingco of Jobstreet (right) by  Seek Country Marketing head. Key sessions addressed practical needs for MSMEs.  Participants learned how to scale their first hire with Mr.  Henry Jose “Joey” Yusingco of Jobstreet, explored AI  applications for small businesses with Ms. Arlynne Roa Awayan of Asia Pacific College, and received insights on  logistics and operations from Lalamove PH, 2GO Travel,  and DITO BizBayan. Ms. Life Dawn Cervero of TikTok guided attendees on smart marketing on a budget, while  a panel from BDO, Maya, RCBC, BanKo, and Asialink shared finance hacks for sustainable growth.

Industry experts Ms.Flor Tanay of Lalamove PH, Mr. Francis John Cha of 2GO Travel, and Mr. Gabriel Cui of DITO of BizBayan present logistics  and digital solutions designed to help MSMEs scale.

MSME Summit 2025 partners BDO, Maya, RCBC, BanKo and Asialink host a panel learning session tackling finance hacks for MSMEs

Success stories, like Kay & Karl Santos of 1919 Chocolate, inspired participants with real-life examples of scaling  Filipino businesses. Partner demos and the Partner Passport Challenge reinforced networking, learning, and  practical engagement.

Attendees make their rounds at the Partner  Passport Challenge,  visiting different booths  to learn about hiring  solutions, business tools, digital platform and partner services that support MSME growth.

The MSME Summit 2025 reaffirmed SM Supermalls’ commitment to Filipino entrepreneurship, providing  programs, spaces, and partnerships that help MSMEs innovate, scale, and thrive in a rapidly evolving economy.

About SM Supermalls – MSMEs Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of  Southeast Asia’s largest mall developers and operators with 88 malls nationwide—connects communities while  redefining the malling experience through sustainability, innovation, and inclusivity. As the country’s biggest  marketplace for MSMEs, SM champions Filipino entrepreneurship—empowering small businesses, driving local  growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. Visit  msme.smsupermalls.com or email customercare@smsupermalls.com to grow your business with SM today.