SM Fairview brings upgraded cinema experience

Heads up Northerners! You don’t need to go far to get premium movie experience as SM Cinema unveils seven new theatres in SM Fairview that promise to bring you a one-of-a-kind cinema experience.

SM Cinema has given its Fairview branch a stylish makeover. It upgrades both its facilities and the movie experience. SM Cinema Fairview is now home to two premium Director’s Club Cinema, a Large Screen Format theatre and five state-of-the-art regular cinemas.

It is committed to finding new ways to level up the cinema experience to cater to the constantly changing demands of its patrons. “Keeping up with changing times and growing customer expectations is part of SM Cinema’s goals to keep giving our patrons the movie experience they deserve, and we are just getting started. Now, SM Cinema patrons in Fairview can get the premium movie experience close to their homes,” shares SM Cinema’s Vice President for Marketing Ms Ruby Ann Reyes.


SM Fairview at its finest


Moviegoers can enjoy true-to-life pictures with SM Cinema Fairview’s theatres.  All has state-of-the-art Christie CP42LH RGB laser cinema projectors. With laser projectors come the promise of vivid, punchy colors and swift frameshifts that does not compromise picture quality. At SM Cinema Fairview you will never miss a scene from your favorite blockbuster movies.


SM Cinema Fairview has upgraded its audio system to Dolby Surround Sound. And with this upgrade, SM Cinema guarantees that viewers fully immerse themselves in movies’ dialogues, OSTs and musical scoring. No matter where your location is in the theatre you are sure to get pure, crisp and reverberating sound since the theatres’ front back and side walls are fitted with powerful Dolby speakers.


Moviegoers spend an average of two hours in the theatres. And for the whole duration, they are using cinema spectator chairs. SM Cinema made sure to complete the viewing experience with premium Opus Glide seats. It slides to your preferred semi-reclining angle to find the best position for optimal vista. Opus Glide seats’ super-soft fibers provide comfortable seating while handling bodyweight for back support.


Director’s Club by SM Cinema offers a luxurious theater experience. It has stunning picture quality, resonating sound combined with top-of-the-line fully reclining Verona chairs complete with head and foot-rests. The plush leather seats promise both comfort and style while

Seats have side tables, lighting, cup holders and charging ports. Director’s Club offers in-cinema butler service. With an easy click of a button, cinema staff can bring you anything you need from Snack Time.

Movie tickets are inclusive of a tumbler of popcorn and bottled water. Snack Time offers a special movie munchie menu which includes wine and cheese pairings.

Book your tickets through the website, or download the SM Cinema mobile app. Also, follow /SMCinema on Facebook and @SM_Cinema on Instagram for updates! Satisfy your cravings at SnackTime, the official food concessionaire of SM Cinema. It offers a wide array of snacks like popcorn, hotdogs and burgers to complement your movie-watching experience. Follow /SnackTimeOfficial on Facebook for more information.