SM MALLS MARKS 123RD PHILIPPINE INDEPENDENCE DAY WITH FREEDOM HUES, PINOYPRENEUR

Red, blue, white, and yellow are not only hues but also symbols of Philippine sovereignty and solidarity. 

Giving tribute and homage to 123rd Philippine Independence, SM Bulacan Malls in Marilao, Pulilan, Baliwag, and San Jose Del Monte commemorate it with special freedom hues trimmings displayed around the malls. These trimmings are inspired by threads from the looms of indigenous people from which artisan textiles are woven. 

“The freedom hues trimmings remind us of our resiliency as Filipino especially during these challenging times; these threads may stretch or tangle but will never break” says SM City Marilao Mall Manager Emmanuel Gatmaitan. “It also stands as a symbolic display of Philippine independence and unity that binds the Filipino people” Engr. Gatmaitan added. 

For Filipinos by Filipinos, SM Malls in Bulacan encourage shoppers to patronize and to buy local with the #Pinoypreneur campaign. This campaign aims to help businesses, especially Filipino brands and homegrown Micro, small and medium enterprises (MSMEs), who have been greatly affected by the pandemic. The #Pinoypreneur is rolled out all throughout the month to help shoppers find, discover, and support MSMEs and local businesses in the malls.  

“We believe that supporting our own MSMEs makes us all heroes. Buying from them helps local businesses bounce back, especially in these trying times” says SM Center Pulilan Assistant Mall Manager Alvin De Galicia. 

Apart from the #Pinoypreneur campaign, SM Bulacan Malls in Marilao, Pulilan, Baliwag and San Jose Del Monte are also encouraging shoppers to be a hero by registering at their respective LGU websites to get vaccinated. With the recent partnership with LGU, SM hopes to speed up vaccination roll out in the province as malls in Bulacan open its doors for inoculation to provide convenient, safe, and accessible venue for the community. 

 “We can also be a hero by being vaccinated. That way, we can protect not just ourselves, but also our families and the economy” shares SM City San Jose del Monte’s Assistant Mall Manager Maria Angeli Luna.

SM Bulacan Malls in Marilao, San Jose Del Monte, Baliwag and Pulilan likewise paid tribute to past and modern day heroes as it commemorate the 123rd Philippine Independence Day yesterday with a solemn flag ceremony.